However, there is an issue with big and tall sizing. I have a good friend who is basically a giant; he's 6'9 and fairly heftily built.

He can buy shirts in four colors: Black, navy, tan, and white.

This is a guy who loves color. He's often resorted to aloha shirts (except now the Boogaloo Boys wear those and he does not want to be mistaken for one). And he's not rich.

It's better for guys, but there's work to be done there too.